decrease-website-downtime

Decrease Website Downtime

When you own and run a website, no matter the platform, it is very vital for your site to be available every time to your clients. When a potential client tries to access your website and finds it unavailable, then you have a serious problem. It doesn’t matter whether the website was unavailable due to software errors, malicious attacks, hardware failure, or server downtime. Site uptime is beneficial for various reasons. When you decrease website downtime, you ensure that your website is always available when needed by clients. This creates a good impression/image and makes you and your business more credible. Also, clients will view you as knowledgeable, professional, and responsible. Site uptime also allows you to have high conversion rates. The most important benefit of decreasing website downtime is improved search engine rankings. When a search engine spider crawls to your site when it is down, you are likely to decrease your rankings. The impacts of website downtime are massive and they become disastrous when they accumulate.

In the recent past, WordPress has become a popular platform for many people around the world. However, this platform is also affected by server downtime, just like other platforms. There several ways you can decrease website downtime

5 EASY WAYS TO DECREASE WEBSITE DOWNTIME

1. Use an Uptime Monitoring Service

This is one of the best ways to monitor your site’s uptime 24/7 without watching it manually. You should use the services of a third-party monitoring service provider to monitor your site and decrease website downtime. A good website monitoring provider will send you instant notifications and automatic reports when your site is down. This allows you to take action to restore site uptime. There are numerous uptime monitoring services and plugins. However, some are unreliable and they use unreliable means of communication to notify you when your site is down. One of the most reliable website monitoring services is tools.pingdom.com. This website monitors your site 24/7 and sends notifications promptly when the site is down and once the service has been restored.  This service allows webmasters and business owners to respond quickly to outages minimizing the amount of time a website is down.

2. Use an Established Hosting Provider to Decrease Website Downtime

If you want to decrease website downtime, you must be very selective when choosing your hosting provider. Ensure you do research to determine the track record of your hosting provider. Don’t be tempted to choose a popular or cheap provider because they may not necessarily meet your unique needs. One of the best solutions is to use a managed hosting provider that specializes in WordPress websites. Such a provider can guarantee 99.8% uptime because they are more stable and have a larger infrastructure to host your website on. These providers are stable because they can handle the unique challenges and stresses imposed by WordPress sites on servers. Managed hosts are good because they can automatically configure plugin/theme updates, core updates and backups without your input. Also, managed hosts are very reliable in notifying you about the status of your site. There are numerous managed hosts out there but some stand out because of their features, service and quality. They include WPEngine, SiteGround, Pressable and Pagely, among others.

The Ultimate Managed Hosting Platform
The Ultimate Managed Hosting Platform

3. Make the Best of Your Site Speed to Increase Website Uptime

A slow site may fail to load for some people and they may get the impression that your website is down even when it is not. Always check the speed and performance of your site so that you can improve it by optimizing images, caching and minifying HTML and CSS files. Do everything you can to increase the speed of your site by optimizing WordPress and reduce website downtime. Most internet users are impatient and they will rarely wait for several seconds for your site to load. If it doesn’t load in a short span of time, they will leave. A faster site reduces CSS and JS errors and thus decrease website downtime.

4. Make Regular Backups

Backups are very important and they should be done on a regular basis. Regular site backups are important in case your site is hacked or experiencing frequent errors. A backup ensures you have a solid copy from which you can get the site running again in minutes. A WordPress site owner has no reason as to why they should not backup their site. As a matter of fact, most backups on WordPress sites are automatic and you can also install a simple “one-click” backup system within your management dashboard. However, it is better to use a backup service/plugin on your site that will store copies of the backup offsite.  This increases redundancy and helps create a solid disaster plan should anything happen to your website.  We highly recommend using the Blogvault backup service which is simple to set up and use and has saved several of our clients from costly website rebuilding process.  With regular backup, it is very easy to decrease website downtime by decreasing the amount of time it takes to restore your site from software errors or hacking.

5. Improve Overall Site Security

Overall site security plays a critical role in your site’s uptime. Your efforts to secure your website will really pay off by decreasing website downtime caused by malicious attackers. Ensure you reduce access points in your site to decrease the chances of someone taking down your website through malicious attacks. There are several security best practices you can use to secure your site. You can improve site security and decrease website downtime by using WordPress hardening plugins/services, firewalls and two-factor authentication.  These help decrease the chances that hackers can break into your site or inject malicious code.  WordPress security plugins are good for website owners who lack time to implement manual security measures or those who are not tech-savvy. You can use plugins such as Sucuri Security, iThemes Security and BulletProof Security to decrease website downtime.

Conclusion

Website downtime poses serious risks and challenges to site owners. Luckily, there are several easy and unique solutions that can decrease website downtime. You can use an uptime monitoring service to watch your site 24/7 and notify you when the site is down so that you can take action. Also, you can also use an established hosting provider. The hosting provider should guarantee 99.8% uptime. A managed hosting provider is preferred because they can automatically configure updates and backups as well as handle the unique strains and challenges posed by WordPress sites.

Website owners can also use WordPress hardening plugins and firewalls to improve the overall security of their sites. This reduces hacking and malicious attacks that cause downtime. Another critical step in reducing website downtime is making regular backups. With backups, you can rapidly restore your site in the event of errors or hacking. The last thing you can do to decrease website downtime is watch your site’s performance and speed. You should do everything you can to increase site speed and reduce CSS and JS errors. These simple solutions will lead to better search engine rankings, high conversion rates and a good image/impression on your clients.