8 Important Ways Quality Website Content Helps SEO

  • Categories:
  • SEO

Quality Website Content Helps SEO

Do you know how website content helps SEO? Have you ever really taken the time to sit down, and consider what quality content can mean to you, or your website? Not a lot of people can say they have, and that is one of the biggest mistakes people involved with SEO can make. Truly great content can make, or break a website. Don’t just take my word for it though, here are some of the key benefits of having quality website content.


1) It’s What Search Engines Want

Long gone are the days when you could just throw up an article stuffed with keywords, and get a flood of traffic. Over the last few years, Google has continued to crack down hard on content mills, and this isn’t going to change. Poorly written filler articles that offer no real value just aren’t worth it anymore. Even if, by some miracle you manage to slip one past, the value of that content is still on a timer. Quality content is not only the future but won’t become useless the next time Google unleashes an update.

2) You Reach a Wider Audience

One person reads an article, then shares it with their friends, who in turn do it again, etc. This is what happens when content “goes viral” and the way that website content helps SEO is immense. You will suddenly gain tons of traffic from places you could never have reached before. If only a fraction of this traffic become repeating visitors it would still be well worth it. Viral content can get your website more exposure than even the most elaborate SEO schemes.

3) Authentic Backlinks

Backlinks still mean something, and the kind of Importance of Backlinks – Google Webmasters that quality website content can get you are worth their weight in gold. This kind of website content helps SEO by encouraging other websites to link to yours organically. Everyone out there is trying to get more traffic, and one of the best ways to do this is to link to original, creative, content. Be wary of negative backlinks pointing to your site, or using so called “backlink generator” services. This can have a negative impact on your website’s rank and potentially get your domain name blacklisted!

The Ultimate Managed Hosting Platform
The Ultimate Managed Hosting Platform

4) It Helps Build a Community

If you want your website to really flourish than you will need to encourage a community to grow up around it. One of the easiest ways to do this is to have the kind of great website content that people want to talk about. Content that makes people get engaged with your website will encourage the kind of discussion necessary to build a community. This can benefit your SEO in numerous ways from being mentioned on social media, Twitter, or other websites. Make sure your website is easy to use and the design is laid out correctly so your users can find the content they are looking for quickly and in the least number of clicks possible. Web design is just as important as quality content from a user standpoint (Google looks at the layout for your rank too!)

5) Improves Your Reputation

A good reputation isn’t something you can just buy, but it’s definitely something you should strive to protect. People have built entire fortunes just based on their reputation for one thing, or another. When your website content helps SEO, it also helps your reputation. Building a good reputation is a process that takes time, energy, and focus. If done correctly though you will easily see the potential benefits to your website. For example, you might be invited to guest blog somewhere, and in the process gain exposure to entirely new audiences. So keep this in mind, and build your reputation with quality content.

6) Your Subscriptions Will Increase

The money is in the list has been gospel forever when it comes to SEO. This simple truth hasn’t changed all that much, and building a good list is still a great way to earn money, and traffic. While it’s true that website content helps SEO, you might be wondering if it helps to gain new subscribers. The reality is that it does, and here’s why.

People tend to stick with things that have proven themselves before, and this holds true for websites. If you’re using the kind of useful content that provides real value to people who visit your website, they are going to remember. When it comes time to click off your page, they’re going to be more inclined to subscribe if they’ve felt the content on your website was useful.

7) You Get Repeating Traffic

If someone visits your website for a few seconds, then disappears your doing something wrong. Your website content helps SEO, it shouldn’t be hurting it. The holy grail of website traffic is the kind of traffic that will repeatedly visit your website. Having quality content on your website pages is going to draw people back again, and again. Depending upon the subject of your website, it could even become a sort of reference manual to visit constantly to help answer important questions on a particular subject.

Getting this kind of traffic though can’t be done with useless filler content that offers no real value. The words that you should be constantly repeating in your head when creating content is website content helps SEO. If your content isn’t helping someone, then it shouldn’t be there.

8) It’s Real Value Not a Gimmick

When you talk about SEO it’s very easy to get lost in all the gimmicks. All the sure-fire methods that promise to make you rich, explode your traffic, and rocket your website up the rankings. The basic idea that website content helps SEO might not seem as flashy in comparison, but it works. After all the latest tricks have failed, and a bunch of websites suddenly find themselves slapped down in the rankings because they tried to take shortcuts, quality content remains king.

When you are giving your website visitors real value, it not only makes you feel good, but it guarantees the future of your website

Final Thoughts – Website Content Helps SEO

When you’re looking at your website, and thinking about all the things you can do to improve your SEO. I hope you now understand how quality website content helps SEO, and using good content never has any drawbacks. When you get right down to the success or failure of a website can usually be predicted by the kind of content they have. So please take that lesson to heart, and go forth creating your website always repeating to yourself that good website content helps SEO.