How to Choose the Right Website Hosting Solution
An increasing number of businesses rely on their websites to engage with existing customers and access potential ones. But most of them tend to focus on building great content and overlook the value of choosing the right website host. Some businesses fail to assess their needs and end up getting the wrong host.
Effects of Choosing Wrong Host
Your website host choice can have a significant impact on your business. It can affect your site performance and search engine optimization (SEO) ranking. The main goal of content marketing is to ensure your business ranks well in search results. But this is impossible with the wrong hosting service. Your site may suffer from too much downtime or become slow, hurting your ranking. Most people do not have the patience to wait for several seconds let alone minutes to load a page and they will seek alternatives. This can reduce your online traffic.
Companies can also lose significant revenue when their websites go down. Existing and potential customers cannot access your posts or get information on new services and products and this affects your sales. Ecommerce websites lose revenue when website services go down or become unavailable. Consumers abandon carts during the checkout process if site speed is slow or insecure.
Site security also relies on the website host you use. A reputable provider will put in place various measures to ensure your data is backed up and safe from malware attacks. They will also offer 24/7 technical support and maintenance services in the event issues arise.
How to Choose the Right Website Host
A reliable website host will ensure your site is secure and accessible throughout the year. When you choose the correct website host, you can rest assured that your website will be available when your customers or clients need it and in the event of technical issues, they will be there to help you get your website back online as quickly as possible. Here are some aspects to keep in mind to get the right provider.
Website Host Options
The first aspect to consider is the hosting options the website host provides. Some of the most common ones include managed, dedicated, virtual private server (VPS), and shared website hosting. The option you select should be based on your site requirements. A good provider will analyze your website and identify the most appropriate option for your objectives. Website hosts offer different platforms such as Linux or Windows based hosting solutions to drive you server.
Website Host Support Service
This is crucial if you want your site to remain accessible every time. Find a website host that provides dependable support services. The services should be both knowledgeable and prompt. It is advisable to test the support service before you sign a contract with a specific provider. Establish how quickly they respond to inquiries and whether they have trained personnel on hand to address hosting issues. You will experience some site problems, it happens from time to time – guaranteed, but you can minimize potential damage if you have reliable support. Get a provider that will guarantee 24/7 support on various channels including online chat, email, and phone. Test each channel to determine its efficiency before, or directly after you sign up with a website host. If the host doesn’t provide dependable solutions – don’t sign up with them.
Website Host Bandwidth and Storage Limitations
Most website hosts now offer unlimited bandwidth and storage space but you still need to know if there are limitations that can interfere with your website operations. Inquire about the specific bandwidth and disk space allowance you will get once you purchase a hosting option from a provider. You should estimate the amount of traffic your website will receive on a given month or week and choose a hosting provider that will support your needs.
Website Host Uptime Record
A good website host will make sure clients get maximum uptime. It is impossible to get 100% uptime but the host should provide about 99% uptime. Learn about the precautions the provider has put in place to ensure high uptime before you commit to them and choose them as your website host. After setting up your website on the host your choose, configure website uptime tracking, such as Website Uptime Tracking – Pingdom Tools, to track uptime of your website.
Website Host Cost
You need to find a hosting service that is within your budget. But this does not mean that you should compromise on the quality of service you get. Your site requirements should guide you. Shared hosting tends to be the cheapest but it is basic and will only work if you are aiming for a small number of online users. Managed or dedicated hosting is preferable if you want to get a lot of traffic and sell through your site. It is important to note that some of the hosting options will cost you more upfront but they will offer significant returns in the long term. We tend to err on the side of caution and choose the cheapest hosting solution that will accomplish your goals. You can always scale up or down in the future.
Website Host Script Support
Pick a website host that offers support for some of the most common web scripts. This can make it easier to operate your site. If you intend to use WordPress, find a provider that will give you adequate support for this particular script. Some hosting providers have in built script packages that make it easy for website owners to install various platforms. Determine if there are hosting resources limitations that can make it difficult for you to run certain platforms on your site.
Website Host Scalability
Get a host that allows you to scale and upgrade your hosting option to match changing site needs. Businesses are dynamic and this means that your site will get more traffic as your operations expand, making it necessary to increase your hosting resources. Changing your website hosting level should be as easy as a click of a button or a chat with your hosting support. Ideally there should be no or limited website outages when changes to your hosting level are made.
Website Host Reputation
Select a website host with a good reputation. Carry out a background check on the provider and establish how long they have been in operation. Analyze the hosts’ downtime statistics and maintenance schedules. Ask the provider you are considering for testimonials from some of the clients they are currently working with. This information will allow you to make an informed choice.
Website Host Conclusion
It can be difficult to settle on a particular website host with so many providers available. But you have to remember that your choice will have a significant impact on your site performance and SEO ranking. One of the biggest mistakes that site owners make is choosing a host based on cost only. A cheap hosting provider is not worth it if your site will always be down or always slow. Consider these factors as you narrow down on host options. Customer reviews can be a valuable source of information when you are trying to pick a website host. You should not rely on the details the provider has put on their sales page to make your choice. Look for as many reviews as possible from the company’s existing and past clients. A good host will help your business generate more revenue by ensuring your site is always available to your target audience. This will also improve your visibility on the search engines results, giving you more online users to convert into buyers. Take your time, explore as many hosting options as possible, and base your decision on your unique site needs.