It is a well-known fact that no business could reach its full potential without the help of effective online marketing. What is online marketing? You might have heard jargons such as Search Engine Optimization (SEO), Social Media Marketing (SMM), e-mail marketing, e-commerce user-friendly websites and many more. If you are new to internet marketing, you might be confused by all these terms and in the meantime, you must be wondering how you could make maximum use of these to increase sales. Well that is what we are about to reveal.
Online Marketing Components
Basically online marketing consists of three major components, namely, a business website, social media marketing and e-mail marketing. Integrating all these together is the most effective method to build brand awareness among the public. Let’s focus our attention to each aspect separately.
Online Marketing – Business Website
You company website in the main medium and in most instances, the first impression potential customers get about your company and its purpose. Thus, it should be extremely attractive and easy to navigate. To be exposed to the public, first is should secure a top rank in search results. The only way to accomplish this objective is to SEO your website. Adding videos, images and most importantly maintain a blog containing keyword rich blog posts are the best methods to be ranked up in search results while attracting more and more crowd to your website.
Online Marketing – Social Media Marketing
Social media marketing is another huge sector in online marketing. If you need to succeed in SMM you should definitely be willing to maintain accounts in different social media platforms such as Facebook, twitter, YouTube, Instagram etc. The next important fact is that you should constantly upload new posts and feeds to expand your fan and follower bases. It is better to posts news updates that looks like teasers while inviting the crowd to check upon more details by clicking the link, which re-directs them to the relevant page in your website.
Online Marketing – Email Marketing
E-mail marketing is another online marketing method you must master. This usually keeps your existing customers and interested subscribers posted about the latest business news and upcoming events. Always go for a short and sweet email that lures interested readers back to your website through backlinks. Promote your services, blog posts, and other website content through this email marketing campaign – it will help keep your users interested in and going to your site.
Don’t forget to use best practices when doing your email campaigning. There are lot’s of different options out there when it comes to services that will help you with your email marketing. Our top choice is MailChimp, they make it easy to adhere to standard practices such as double opt-in and unsubscribe management. They have free plans for small businesses and start-ups just starting out as well as paid plans for larger businesses and corporations.
These are the basic steps of integrating the three aspects of online marketing and if done as said above you could draw much attention to your business within a short time period.