Setting Up your Website for Great SEO
Visibility is vital for a website and one of the best ways to achieve this is through search engine optimization (SEO). Search engine optimization refers to a process carried out to help a website get traffic from natural, free, organic, or editorial search results on the leading search engines including Yahoo, Bing, and Google. These search engines usually have primary results that feature web pages, local listings, and videos. The results are ranked depending on what the search engines consider important to users. SEO involves making several changes to different parts of your site to boost website performance and user experience.
One of the most common SEO mistakes is focusing on search engine requirements as opposed to what your online visitors require. The best SEO efforts focus on users’ needs. Users consume the content you create while search engines simply offer a way for them to find what they are looking for. You have to optimize your site to make it easy for search engines to identify your content and feature your site when online users search for your keywords. There are various changes you can make on your site to optimize it.
It is necessary to set up your site for great SEO in the building stage. It is possible to optimize it later on but it is better to include SEO components from the start. Great SEO is all about using the right keywords and phrases. The first step is to identify the keywords you will use and then incorporate them into your site. These words and phrases have to be placed strategically to allow them to have the greatest impact on your online users. Here is a guide on how to achieve this.
Types of Search Results
It is important to know the different kind of search results before you optimize your site. Search results can either be paid or organic.
Organic search results refer to the way Bing, Yahoo! or Google views your site. These search engines index websites and determine keywords that are related to your site. Every website needs to prepare for organic search results.
Paid search results are also referred to as advertising. They are a significant resource if you want your website to get noticed. But you need to optimize your site before you can pay for search results. Start by optimizing your site and then pay for results if you fail to get the results you were looking for.
Keywords and Phrases
There are various things to keep in mind when selecting keyword phrases to include on your site. Keyword phrases should make it easy for online users to access the content you have provided on your site. Avoid words that do not offer any value such as on, the, is, at, and which. Select words that online users are likely to use when they are looking for your service, products or company.
Once you have identified the right phrases, look for them on the search engines. Analyze the results that you get when you search the phrases. This is the best way to determine if you selected the right words. Do the results include items that are related to what you have to offer? Are the results specific enough or do you have to refine them to find your content? If the keyword phrases give you general results, you should consider refining the search words. Continue searching keyword phrases until you find a result list that is actually related to your website. Interchange the words in your phrases to determine if you will get different results. It may be necessary to include locations in the keyword phrases to narrow down the target audience to a particular region.
Recent Google Algorithm Changes
The latest Google algorithm change focuses on making website mobile friendly. This is based on the shift to using mobile devices to access data. Google has modified its algorithm to reward mobile optimized websites. This is wonderful news for online users because it means that it will be easier too access content from your mobile device. It is considered one of the greatest Google algorithm changes in the last few years. This means that websites need to pay attention to how they present content to mobile users if they want to appear on the search results. Mobile friendliness has become one of the most important components when it comes to ranking. Mobile optimized sites will appear on the first search pages.
Websites that do not optimize for mobile users risk losing about a third of their site traffic. A large number of Fortune 100 companies have already optimized their sites to capture this audience and this is expected to have a big impact on SEO efforts.
Google will check pages on websites to determine their load times, mobile best practices, and responsive design features. This will initially affect searches on smartphones but tablets are expected to be included in the near future.
Great SEO now involves using text font size that can be read without zooming in. Content also needs to fit well on the screen. Users should not have to zoom and scroll to find what they are looking for. It is also important to provide adequate space between the links provided to make it easy for users to tap the specific one they are interested in while they are on their mobile devices.
Google will also consider a site’s usability when it comes to ranking. Users should be able to get information using a few clicks. Mobile SEO efforts should allow online visitors to carry out tasks with ease.
Search engines expect responsive designs and sites that can easily adapt to tablets and mobile devices. Improved mobile SEO puts you at a greater advantage compared to your competitors. It also ensures your online users have a good experience while on your site.
Here’s the punch list on how to set up your website for Great SEO. Remember SEO is a process that takes time to influence search engine results. Start small, put a few hours a week in to optimizing your website and you’ll be impressed with the results!
- Identify appropriate keyword phrases
- Place keywords in the initial paragraphs of your content to make it easy for users to determine the subject
- Include each keyword at least a couple of times
- Content should be at least 300 words
- Use subheadings in your content
- Include keyword phrases in all images
- Use keywords in your page URL
- Page titles should contain keyword phrases
- Include outbound links
- Add meta description to make it easy for search engines to know what the content is about
- Optimize your site for mobile
Weary about SEO on your site or need help with implementation? volpe.dev can help – contact us today for a free quote on our SEO services and schedule a SEO audit on your site!